Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
SUNY Geneseo Fraser Hall Library Subject Guides

COMN 275: Public Relations Writing - Professor Jasper: Library Session and Resources

Starting Activity: Click Here

Recommended Resources

Press Release Breakdown Activity

In groups of two, go over 2 articles and answer the following questions:

  • How did the news organization use the press release?
  • What do you think convinced the news organization to write the story?
  • What do you think the company was trying to achieve by putting out the press release?
    • Did it work?

If you have time, try to find the actual press release the article refers to, using the database or using google.

Graded Group Activity: Write a press release

  • In groups of 2, Pick a company off of the following list. Raise your hand and claim it and we will mark it off. First come first served!:
    • Apple Inc. (Smartphones and devices, etc.)
    • Samsung Electronics Company Ltd. (Consumer electronics)
    • Inc. (Online Retail)
    • Ltd. (Online Retail)
    • CostCo Wholesale Corp. (Wholesale Retail)
    • Whole Foods Market Inc. (Supermarket Chain)
    • Wynn Resorts Ltd. (Casinos)
    • Morgan Stanley (Investment Banking)
    • Goldman Sachs Group Inc. (Investment Banking)
    • Raytheon Co. (Defense)
    • Lockheed Martin Corp. (Defense)
    • The Boeing Corp. (Defense, Commercial Airlines)

Graded Group Activity: Rubric

The press release must:

  • Be about an issue that has an impact on your company.
  • Detail a hypothetical action the company is taking to address that issue (or why the issue is not a negative for the company)
  • Use at least one news source and one other source of data from the databases.
  • Be aimed at reassuring investors.

For Additional Help, Contact Your Course Librarian Daily Briefing

Loading ...