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Advertising Research Foundation
Provides links to consumer trends and statistics. Click on the 'consumer' tab.
AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.
American Consumer Credit Counseling
"A non-profit 501(c)(3) organization offering confidential credit management education and debt counseling to consumers nationwide."
American Customer Satisfaction Index
"ACSI reports scores on a 0-100 scale at the national level. It also produces indexes for 10 economic sectors, 45 industries (including e-commerce and e-business), and more than 225 companies and federal or local government agencies. The measured companies, industries, and sectors are broadly representative of the U.S. economy serving American households. "
"Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable and out-of-home—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data."
Association for Consumer Research
"The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. " See QuickLink Resource (For Researchers) for links to a variety of helpful resources.
Cause Marketing Forum
Provides statistics related to Cause Marketing
Provides census data in different formats allowing the user to better visualize demographic information. These formats include charts, graphs and maps.
Provides statistics and demographics for interactive marketing
Data for over 2600 US cities with detailed information on demographics, environmental factors, economic indicators, housing stats, media, schools, and transportation.
Forum for Family and Consumer Issues
"A refereed e-journal designed to integrate, apply and transmit knowledge about issues of current interest in Family and Consumer Sciences" from NC State University.
Latest news from Nielsen.
Check out ratings and rankings to learn what the public is watching, reading, playing, etc.
Pew Global Attitudes Project
Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's Explore global public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lines to views about globalization, democratization, extremism and other important issues.
Pew Hispanic Center
Designed to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation. Areas reported on include: Demography,Economics,Education, Identity (attitudes), Immigration, Labor, Politics, and Remittances ($ sent home by immigrants)
"The Pew Research Center is a nonpartisan "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. It does not take positions on policy issues."
Nielsen Segment Explorer
An interactive tool that lets you examine segment groups based on demographics and behaviors. Full usage of this resource requires a paid subscription.
Secret History of the Credit Card (2004)
PBS/Frontline/New York Times documentary on Credit Cards
Surveys of Consumers
University of Michigan Index of consumers sentiment as well as surveys of investors, affluent consumers, and regional data.