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SUNY Geneseo Fraser Hall Library Subject Guides

MGMT 339 - International Marketing: Home

International Marketing

Economic activity is increasingly taking place within a global context. In order to successfully participate in the world economy businesses need a comprehensive overview of the markets in which they wish to participate. Social, cultural, demographic, economic, and political factors all play a role in developing an international marketing plan.

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Find Articles (Recommended Databases)

Use these databases to search for articles in popular magazines, scholarly journals, and worldwide newspapers.

Types of Resources

  • Books
  • Journal Articles
  • Newspaper Articles
  • Government Statistics - U.S. and foreign country
  • Web Sites - organizations, publishers, trade groups, consultants

Subject Guide