Economic activity is increasingly taking place within a global context. In order to successfully participate in the world economy businesses need a comprehensive overview of the markets in which they wish to participate. Social, cultural, demographic, economic, and political factors all play a role in developing an international marketing plan.
For additional assistance or information regarding this topic please contact Alan Witt in Milne Library at 245-5213 or email him at witt@geneseo.edu
For in depth assistance schedule a Research Consultation.
Use these databases to search for articles in popular magazines, scholarly journals, and worldwide newspapers.