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SUNY Geneseo Fraser Hall Library Subject Guides


MGMT 339 - International Marketing: Books

Books

Subject Headings to use when searching in GLOCAT: Business etiquette; Corporate culture; Business communication; Intercultural communication; Country name (e.g. China or Japan); Geographical area (e.g. Asia or Africa); trade blocs (e.g. European Union or ASEAN); Market survey – country; Export marketing