Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
SUNY Geneseo Fraser Hall Library Subject Guides

MGMT 339 - International Marketing: Books


Subject Headings to use when searching in GLOCAT: Business etiquette; Corporate culture; Business communication; Intercultural communication; Country name (e.g. China or Japan); Geographical area (e.g. Asia or Africa); trade blocs (e.g. European Union or ASEAN); Market survey – country; Export marketing