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Milne Library SUNY Geneseo Subject Guides


MKTG 331: Market Research: Find Articles

Find Articles (Recommended Databases)

Overview

Market research involves the collecting and analyzing of data related to a specific group of customers and competitors within a given industry. This guide presents some of the sites most likely to be of use to Geneseo students interested in market research. 

Because market research encompasses a great range of interests and areas, users may want to refer to the Marketing Locator Sites on this page for links to resources outside the scope of this guide. Finally, if you are having trouble locating the information you want, please contact a reference librarian for assistance.

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